Dan Held: Satoshi’s Unappreciated Marketing Genius


There is a constant free market competition to define the Bitcoin narrative, and Kraken’s Dan Held argues this is part of what makes the protocol so strong.

Satoshi Nakamoto is often recognized for his technical genius in solving the double spend problem. He is also widely revered for his willingness to walk away from the protocol to make it stronger, something no other entrepreneur who has created anything on the scale of Bitcoin has ever done. 

What people discuss less often is Satoshi’s marketing instincts. In this illuminating conversation, serial bitcoin entrepreneur Dan Held argues: 

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